AgencyThink

Making Dreams Real (This Might Hurt A Little)

posted by Greg Batiansila @ July 14th, 2008

I can’t get over how much advertising is like this. A client comes to us with a rough idea of what they want - no matter how detailed the idea, it’s still rough - and we set about taking their concept and making it real. Putting it on a billboard, or a webpage, or a brochure.

Inevitably, there is friction between what the idea became and how it existed before. Some of these drawings revealed a rude idea of perspective; some of the implementations of the drawings were too literal. Success requires trust and communication and understanding.

In our video department, we sometimes encounter client objections about a camera angle or style even though they, the client requested that particular angle or style. The idea is going through its own rite of passage. It’s all part of making a dream real.

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