AgencyThink

Here’s What I’m Saying: Flexible, Scalable. And Groundbreaking.

posted by Greg Batiansila @ September 16th, 2008

Marketing Thinker David Meerman Scott is sick of all of us using the same terms which mean nothing.  Can we cut it out?

Probably not. It reminds me of my days in graduate school, when fellow grad students seemed to be making references to the same canon of uppity books and self-indulgent authors. “Did Bronte write Jane Eyre, asked one thinker, or did Jane Eyre write Bronte?”

What?

In his most recent blog post, Scott noticed the following usage of baloney and gobbledygook in some big-time press releases:

HARTFORD, Conn.–(BUSINESS WIRE)–Sep 15, 2008 - Aetna (NYSE:AET) has been awarded the prestigious “Recognizing Innovation in Multicultural Health Care Award” by the National Committee for Quality Assurance (NCQA) for its prospective randomized study to determine if a telephonic culturally competent disease management program can improve the health of African American members with hypertension. Members in the study who received culturally competent disease management outreach and educational materials achieved a higher percentage of clinically acceptable blood pressure levels, increased their frequency of self blood pressure monitoring, and greater medication compliance when compared to a control group of members who received a light support program.

AUSTIN, Texas, Sept. 15 /PRNewswire/ — Campus Advantage, a world-class student housing management and development company, today announced its partnerships with the Student Association for Voter Empowerment (SAVE) and HeadCount, a non-partisan organization dedicated to facilitating voter registration and participation through the power of music, to educate students and their advisors about available voting resources.

DALLAS and DUBLIN, Ireland, Sept. 15 /PRNewswire-FirstCall/ — Trintech
Group Plc (Nasdaq: TTPA), a leading global provider of integrated financial governance, transaction risk management, and compliance solutions, today attended the 2008 Sibos Conference in Vienna to promote its innovative LCM Payments solution developed using Microsoft technology.

If you didn’t make it through the above, why would anyone else? How about we write something that’s readable?

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