AgencyThink • Social Media

Heed The MommyBloggers

posted by Greg Batiansila @ November 21st, 2008

CEO of Corporation X wants to get in on that…what do they call it?…that “Social Media.” Maybe he can get one of those “blogs.”What else can he do? What else should he do?

Here’s a thought: maybe he doesn’t need a blog. Maybe he just needs to read blogs.

Blogs are about voice. About opinion and dissent. Perhaps our CEO would find the general population is less interested in hearing his voice - and more interested that he hears theirs.

Emarketer.com has an interesting - and informative - article about “MommyBloggers” - women who write blogs. Over 3/4 of them review products on their blogs. Think our CEO needs to hear how his product or company is being reviewed? It’s free, unfettered research.

Social media may not always exist in this form. It may not always be called social media. But it’s efficacy and ability to make connections between CEOs and Mommies is another sign that it has a place in marketing in the days to come.

Related tags: blogs • Social Media

---