AgencyThink

Advertising that sticks — and tastes good

posted by Jason Fleck @ November 25th, 2008

Do me a favor; open your desk drawer where you house all your loose pens, white out, and those two random paper clips. You know the drawer I’m talking about — the one right above your knees that pulls out into your stomach. Yeah, the one you’ve been planning to clean out for the past six months, but haven’t found the time. That’s the drawer I’m talking about.

Now, what do you see? If it’s anything like mine, it’s cluttered with all the free garb handed out by other businesses. Cluttered with those pens that just magically appear in your pocket after leaving the bank or the one given to you by a co-worker that somehow become yours after carrying it around all day. Half of those pens probably don’t work anymore and yet they still occupy precious desk space.

Do these traditional forms of advertising still work?

Maybe.

Gone are the days of conventional advertising for TD Bank. Instead of pens, TD bank is handing out free coffee, pizzas, and umbrellas.

What better way to spread brand recognition is there than connecting with your customers, prospective and current, on a physical need basis? It connects with them on an emotional level and also fills their stomachs.

At Avicom, we understand this need to connect emotionally with your client base. Can we do pens?

Of course.

However, we urge our clients to think “outside of the box” just like TD Bank did. What’s going to work best with the clientele you’re trying to reach? Why resort to printing your logo on a thousand pens when there could be a much more effective way to reach your audience?

Do you covet your pens or do you like the change TD Bank is bringing to conventional advertising? Comment below and let me know.

Related tags: promotional materials

---