Are you a Tweeter?

posted by Jason Fleck @ November 25th, 2008

Practically every article or blog post I read relating to social media always mentions Twitter in some fashion or another. What’s Twitter you say? Wikipedia.org defines twitter as this:

Twitter is a free social networking and micro-blogging service, that allows its users to send and read other users’ updates (otherwise known as tweets), which are text-based posts of up to 140 characters in length.

So in other words, a website based solely on what people are doing?

Yep.

Warren Whitlock, Co-Author of The Twitter Revolution, was part of the 2008 PubCon panel and talked about the two stages of twitter:

1. Denial: Why would anyone care what I ate for breakfast?
2. Reluctant Acceptance: I have a Twitter account but haven’t seen any traffic

Whitlock also stated:

The Twitter Revolution really is about making meaningful connections. Let people know what you are up to, because contrary to some beliefs, people do care.

The vastness of the internet creates false personas — individuals hiding behind a message board or chat room. Twitter takes its users and makes them human. In business terms, it’s much more beneficial for you if your customers can directly relate to you and vice versa. Furthermore, Twitter allows you to keep tabs on what’s being said about your company.

Comcast portrayed this perfectly after they noticed a customer had posted a tweet on how he noticed a blemish in his HD television’s reception quality. Minutes later, Comcast replied to his tweet and sent a technician to his house within 24 hours. The customer was astonished with the quality of their customer service and was transformed from a disgruntled customer to believing customer.

At Avicom, we take our Twitter campaigns in two directions: