Online Marketing • Trends

Video Is Getting The Love

posted by Greg Batiansila @ December 2nd, 2008

In these troubled times, where should you invest your marketing dollar? What gives you the most opportunities to touch the most people on the most platforms?

Consider this: YouTube’s audience in September jumped to 82 million unique viewers watching 53 billion videos.

That’s in one month. I’ll just let that stat sit there in its own space.

If you want something that sales can take on a jumpdrive, that your webteam can share on the web, that can be message-driven, shared virally, touch different demographics differently, figure video.

Every single video product we create for clients has always started out being for a single purpose, and then because of its quality, message and ability to reach audiences, has been used in a number of ways. Most recently, we created something for a client that was to be used at their anniversary get-together. When the video got a standing ovation at the anniversary, the client put the video on YouTube.

Smart, prudent marketing means being mindful of your audience and what they’re doing today.

Related tags: video

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