Corporate Blogging: The Sequel

posted by Jason Fleck @ December 11th, 2008

I noticed Greg just posted an entry about corporate blogging and how only 16% of online consumers trust corporate blogs. This topic has been heavily tweeted all day and has generated some excellent chatter.

Here’s a link to the original blog post by Josh Bernoff that started all the commotion (includes a graph from the study).

I think it’s a good topic to cover, but is it really THAT surprising? Corporate blogs, as a whole, have fallen away from good blogging techniques. Even I have to slap my wrists on this one. For blogs to succeed, you must listen and give your readers what they want not something you think they want.

Read your comments. Provide feedback. Engage your readers. Provide them with a call to action.

Max Kalehoff wrote an excellent blog post in reply to Josh’s post I linked above. He defends corporate blogging by saying:

Blogs are a both a communications channel AND a medium. Their value are not proxied well by prompted survey questions among general consumer populations.

…and I couldn’t agree more.

What do you think? Do you trust corporate blogs? Did you like the content of this post? Do you want to see more like it? Let me know by commenting below.

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Related tags: corporate blogging • trust