Recent News and Updates • Special Events
Super Bowl Splurge
posted by McKenna @ January 20th, 2009
When I saw this headline after I Googled “Super Bowl Spending,” I thought it was current. Whoops. Looks like 2009 isn’t the first year that the economy has affected the Super Bowl.
Wait, what’s that? The economy might not drag down consumer spending (at least for electronics, which represents a big chunk of spending around the big game) or Super Bowl advertising?
Ad prices are higher than ever — $3 million for a 30-second TV spot. Ticket prices range from $1,800 to over $5K for one ticket.
Huh?!
Maybe all those people who foreclosed on their homes have extra cash to spend on a big-screen TVs or tickets in the nosebleed section of Raymond James Stadium. Maybe advertisers think this is their way of helping to stimulate the economy. At least GM isn’t making its situation worse.
Now I wonder how much more (or less) these advertisers are paying their agencies to create and produce ads for the Cards-Steelers game. Have they chopped creative budgets to adjust for the higher placement prices? If so, will this affect the quality of the ads this year? Enquiring minds want to know.
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