Online Marketing
Interactive video? Yes. Interactive video.
posted by Jason Fleck @ January 22nd, 2009
Video, in terms of advertising space, really hasn’t changed - ever. We’re all used to those annoying 1o second clips we’re forced to watch or the ads that pop up on the lower section of the video on YouTube. What if there was a new way to reach out and engage your audience?
Now there is.
Innovid is making some huge advancements in video interaction. Imagine seeing a Coke bottle within a video clip you’re watching. Not out of the ordinary right? Well, what if you could interact with that Coke bottle by mousing over or clicking on it within the video which in turn would cause something to happen? Maybe it takes you to Coke’s website or displays more information within the video. What if advertisers aren’t your thing and you want your blog’s RSS feed to scroll constantly across the background giving you greater exposure?
Innovid makes all this possible and more. I could ramble on, but just go to their site and check out the remarkable things they’re doing.
Do you think it’s going to change the way advertisers display their products within videos? Let me know by leaving a comment below.
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