Web Strategy
Does Google have a Threat?
posted by Jason Fleck @ February 11th, 2009
Some say Twitter will take down Google and others say Google owns the NOW web. Who’s right? In my opinion, neither.
Google has all the info and Twitter has the speed, but ultimately they serve two very different purposes. When dealing with a search engine, such as Google, one has to remember that whenever he or she searches a topic, the top results are going to be from sites with the best optimization. Those results have nothing to do with relevancy in respect to time. Google’s bots might gather all the most recent blog posts or message-board posts in close to real time, but it’s still not as fast as Twitter. So in those regards, Google DOES NOT own the NOW web.
However, Twitter isn’t the ultimate solution either. Does Twitter have the masses of information Google has?
Nope.
Twitter does have the time relevancy and a slew of pertinent information, but it could never be Google. Plain and simple. Maybe someday, something will overtake Google, but that day isn’t today.
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