Recent Avicom News, Events, and Updates
Recent News and Updates
What should we call it, anyway?
posted by rraiche @ July 31st, 2008
Six cold, hard facts about the naming process
On the surface, it looks like a fairly straightforward assignment: naming a new company or product. How difficult can that be, right? Just let those creative juices flow and you’ll be at the finish line in no time.
It’s just not that easy. That’s why some very large companies – devoted exclusively to naming – charge very good money. And even they don’t always get it right.
So you’re facing an especially difficult naming assignment. And a client with a very limited budget. What to do?
Well … start with what NOT to do. A quick way to get into the right frame of mind: The Ten Worst Naming Blunders for a Company or Product.
Then, take advantage of the tools and resources on the Web. Two good sites are Igor International and Brand Channel.
Finally, be prepared to face these cold, hard facts:
FACT ONE: To be successful, a product or company name must be grounded in market positioning.
O.K., this is Advertising 101. Market positioning must precede the naming process.
FACT TWO: Naming a company or a product is not as easy as it looks.
It’s not unusual for companies to exhaust hundreds – in some cases thousands – of potential names before striking gold.
FACT THREE: Naming a company can be a costly endeavor.
While some organizations minimize costs through an internal process, final selection – and securing the trademark and Web domain – can involve significant expenditure.
FACT FOUR: Naming is a process backed by research.
Although different agencies have slightly different processes, the effective ones all include research at key points in the process. Beg for budget dollars.
FACT FIVE: A successful naming process is objective, not subjective.
Whether or not you like a name isn’t important – whether it helps you build the brand is.
FACT SIX: Despite what you may think, a name will never appear without contextual support.
Don’t fall into the “it has to describe what we do” trap.
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Recent News and Updates
Avicom Hires Promotional Merchandise Director
posted by Erika Duelge @ July 1st, 2008
Waukesha, Wis. (July 1, 2008) – Avicom Marketing Communications has hired Tom Scheel as promotional merchandise director to help grow and lead their existing promotional department.
“We feel very privileged to have someone with Tom’s background and knowledge at Avicom,” said Tim Kubina, partner at Avicom. “He has a strategic understanding of how the integration of marketing and merchandising programs will meet our clients’ business objectives.”
Scheel comes to Avicom with over 30 years of experience in the marketing services industry, most recently with a local promotional marketing services firm, as vice president of sales and new business development. He also spent 25 years at Tenneco Automotive in various sales and marketing positions including director of performance products culminating his tenure there as the director of program group distribution.
“I’ve been very fortunate in this business to have developed the solid relationships needed in order to establish a thriving department,” said Scheel. “I plan on contributing to Avicom from day one, and will start building the department into the region’s premier merchandising partner.”
Avicom’s promotional department currently provides merchandising programs and products for some of the area’s and nation’s largest companies including GE Healthcare, Children’s Hospital of Wisconsin, Kleen Test Products, Signicast, Building Advantage, Bayer HealthCare and Schneider National.
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Recent News and Updates • Special Events
Avicom’s Open House
posted by Greg Batiansila @ July 1st, 2008
In case you missed it, Avicom had an open house at its Waukesha office on June 5. Many of the visitors were amazed to see just how much we’ve grown and all the services we offer.
If you did miss the opportunity to visit, please let us know and we’ll be happy to give you your own tour.
Some pictures of visitors on June 5:
Chris Richardson from GE gets a tour through the new Avicom website.
Mike and Alex from Gustave Larson said hi.
Steve from Johnson Controls talked about Johnson Controls Green Initiatives.
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Awards • Recent News and Updates
MMAC Future 50 Award Winner
posted by Erika Duelge @ June 11th, 2008
We have done it again. I am proud to announce that we have been selected as a winner of the MMAC Future 50 Award. The Future 50 list will be printed in the Milwaukee Journal Sentinel and will also include a feature story about us in the Small Business Times - our second such story in this publication.
Milwaukee’s Future 50 Program recognizes privately-owned companies in the seven county region that have been in business for at least three years and haveshown significant revenue and employment growth.
This award is a testament to everyone’s hard work and dedication in being the best in our field.
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Awards • Recent News and Updates
2008 Top Ten Small Business Award
posted by Erika Duelge @ June 4th, 2008
We are proud to announce that Avicom has been selected as one of the winners for the 2008 Top Ten Small Business Awards presented by the Waukesha County Chamber of Commerce and the Small Business Times. Avicom will be a guest speaker at the upcoming luncheon on June 12th at the Country Springs Hotel and will also be featured in the June 13th issue of the Small Business Times.
This is the second time Avicom has won the award in the past five years. Congratulations goes out to each team member for making Avicom such a success!
(FYI: The criteria for the awards includes: 250 employees or less; minimum of two years in business; corporate headquarters based in southeastern Wisconsin; financial growth or consistency; history of good employee relations/benefits; strong customer focus; and community service involvement.)
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Recent News and Updates
Avicom Open House
posted by Erika Duelge @ June 1st, 2008
When you enter our world, you’ll see what’s new in video, Web design, public relations, promo and all of our capabilities. We’ll show you how you can use these solutions to drive your brand.
Come ready to be wowed. You’ll have some fun, meet some new people and leave with some awesome ideas.
To attend Avicom’s Open House click here and register. [UPDATE] It’s happening right now!
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