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Online Marketing
Interactive video? Yes. Interactive video.
posted by Jason Fleck @ January 22nd, 2009
Video, in terms of advertising space, really hasn’t changed - ever. We’re all used to those annoying 1o second clips we’re forced to watch or the ads that pop up on the lower section of the video on YouTube. What if there was a new way to reach out and engage your audience?
Now there is.
Innovid is making some huge advancements in video interaction. Imagine seeing a Coke bottle within a video clip you’re watching. Not out of the ordinary right? Well, what if you could interact with that Coke bottle by mousing over or clicking on it within the video which in turn would cause something to happen? Maybe it takes you to Coke’s website or displays more information within the video. What if advertisers aren’t your thing and you want your blog’s RSS feed to scroll constantly across the background giving you greater exposure?
Innovid makes all this possible and more. I could ramble on, but just go to their site and check out the remarkable things they’re doing.
Do you think it’s going to change the way advertisers display their products within videos? Let me know by leaving a comment below.
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Online Marketing • Social Media
Web 3.0?
posted by Jason Fleck @ December 29th, 2008
Read Write Web (RWW) posted earlier today that ZigTag (a somewhat intelligent social bookmarking service) is now live to the public. ZigTag knows the meanings behind your tags. In other words, if you tag something NY it knows it’s the same as New York, New_York, or New+York.
For those of you just catching up, a tag is a word or group of words that allows you to quickly identify content. Tags are now a part of Web 2.0 which allows users to quickly siphon through a large amount of information to find exactly what he or she is looking for.
Towards the end of their article, RWW posed the question:
Is this really Web 3.0?
I don’t think so. Web 3.0 is supposed to be all about the intelligent web. Dictionary.com defines intelligence as:
A capacity for learning, reasoning, understanding, and similar forms of mental activity; aptitude in grasping truths, relationships, facts, meanings, etc.
RWW suggested that Web 3.0 could quite possibly be a system that knows what we would tag something and would actually tag it for us. As soon people start talking about computers thinking on their own, it makes me think of “The Terminator” and artificial intelligence. We’re definitely not there yet. But it gets me thinking - why does there need to be such a drastic change from Web 2.0 to 3.0? Will the next shift be a quantum leap or a glacial shift? Will it be Terminator, or self identifying tags?
Web 2.0, summed up, was all about social media. While some of the greatest minds online are saying Web 2.0 has already come and gone, the larger question is: are we looking at Web 3.0 or are we in some later release of Web 2.0 - say Web 2.200.1?
Whatever the case may be, in the near future we’ll see social media continue to be integrated within all aspects of our online lives in everything from searching to buying. And, whenever it does come, social media will still be the foundation of Web 3.0 - which is why you should be building your online community (ie: like Google) now if you haven’t already.
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Online Marketing
What recession?
posted by Jason Fleck @ December 15th, 2008
I ran across a story on VentureBeat.com that stated:
NetShelter Technology Media is announcing today that it’s raised $11.1 million in a first round of funding as the nine-year-old ad network for tech properties seeks to expand the reach of its 150 technology content web sites.
Wow.
$11.1 million.
If you thought the recession is hindering the evolution of the web, think again. Times are getting tough for a lot of companies, but the online community is thriving. Money, and lots of it, is still being invested.
NetShelter Technology Media proves that it’s not all about the “up and coming” sites. They’ve been around for nine years and were still able to raise a boatload of cash.
Even in these tight situations, the web is thriving. Advertising online is one of the most cost effective ways to reach a huge number of people and there’s no time like the present to build an online presence for your brand.
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Online Marketing • Trends
Video Is Getting The Love
posted by Greg Batiansila @ December 2nd, 2008
In these troubled times, where should you invest your marketing dollar? What gives you the most opportunities to touch the most people on the most platforms?
Consider this: YouTube’s audience in September jumped to 82 million unique viewers watching 53 billion videos.
That’s in one month. I’ll just let that stat sit there in its own space.
If you want something that sales can take on a jumpdrive, that your webteam can share on the web, that can be message-driven, shared virally, touch different demographics differently, figure video.
Every single video product we create for clients has always started out being for a single purpose, and then because of its quality, message and ability to reach audiences, has been used in a number of ways. Most recently, we created something for a client that was to be used at their anniversary get-together. When the video got a standing ovation at the anniversary, the client put the video on YouTube.
Smart, prudent marketing means being mindful of your audience and what they’re doing today.
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Online Marketing
Where Video Can Take You
posted by Greg Batiansila @ July 15th, 2008
One of the partners at YouTube, Corry Williams, shows off a less-than-unique but first-of-its-kind use of online video. Imagine using this as a campaign for a product roll-out, or a new branding campaign.
This particular series uses 64 videos to truly engage the audience. I love this idea, and my mind is whirring on how to shoot and implement it.
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Online Marketing • Social Media
Tweet Your Way to the Top
posted by Jon Tingley @ June 25th, 2008
You may have heard about a crazy new thing called Twitter lately. The truth is, it’s not that new, and it’s not that crazy. Twitter was launched almost two years ago in July and has since gained almost 2 million users worldwide. The number of Twitter users is constantly growing, as is the sites popularity; around 2 million tweets are sent each day.
What is Twitter? Well, as confusing as it sounds, the idea behind the service is very simple. The service is based on the question “What are you doing now?” and from that, you can communicate your own or your business’s status to the world. Twitter was created as a cross-platform tool to communicate your status to friends. All you have to do is create an account, find some people to follow, find some people to follow you, and start tweeting. The beauty of it all is that your followers can choose how they would like to receive your updates, either by text message, instant message, or on the web. You can also update your status from your mobile phone, instant messenger, on the website, or through the multitude of applications and plug-ins that have been created just to tweet. more »
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