Posts Tagged ‘2009’
AgencyThink • Social Media • Trends
Writing print’s obituary?
posted by McKenna @ December 24th, 2008
At a recent company meeting, a coworker stressed that all of us, every employee of Avicom, must become skilled in video and social and online media. Not just in using it for personal use, but supporting it in a meaningful way for our clients. He said we must build our individual skill sets to include video, multimedia, Web and social media – and whatever else might be coming down the pike.
And all I could think was: Really? We must? Who says?
Most of my background is in newspaper reporting and copywriting for printed marketing materials. These skills have served me pretty well in my career. So I felt a little chagrined that I was being told to abandon my hard-earned experience to chase emerging technologies and ways of communicating. I kind of resented the assumption that print has less value – or none at all – just because new technologies are changing how we communicate.
But in the end, it’s not my coworker’s opinion that counts. I want to hear from clients: How do you plan to use print and online media or video in 2009? Are you changing your media mix in the face of new technologies? In your marketing efforts, is print dead?
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