Posts Tagged ‘advertising’
Online Marketing
Interactive video? Yes. Interactive video.
posted by Jason Fleck @ January 22nd, 2009
Video, in terms of advertising space, really hasn’t changed - ever. We’re all used to those annoying 1o second clips we’re forced to watch or the ads that pop up on the lower section of the video on YouTube. What if there was a new way to reach out and engage your audience?
Now there is.
Innovid is making some huge advancements in video interaction. Imagine seeing a Coke bottle within a video clip you’re watching. Not out of the ordinary right? Well, what if you could interact with that Coke bottle by mousing over or clicking on it within the video which in turn would cause something to happen? Maybe it takes you to Coke’s website or displays more information within the video. What if advertisers aren’t your thing and you want your blog’s RSS feed to scroll constantly across the background giving you greater exposure?
Innovid makes all this possible and more. I could ramble on, but just go to their site and check out the remarkable things they’re doing.
Do you think it’s going to change the way advertisers display their products within videos? Let me know by leaving a comment below.
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Recent News and Updates • Special Events
Super Bowl Splurge
posted by McKenna @ January 20th, 2009
When I saw this headline after I Googled “Super Bowl Spending,” I thought it was current. Whoops. Looks like 2009 isn’t the first year that the economy has affected the Super Bowl.
Wait, what’s that? The economy might not drag down consumer spending (at least for electronics, which represents a big chunk of spending around the big game) or Super Bowl advertising?
Ad prices are higher than ever — $3 million for a 30-second TV spot. Ticket prices range from $1,800 to over $5K for one ticket.
Huh?!
Maybe all those people who foreclosed on their homes have extra cash to spend on a big-screen TVs or tickets in the nosebleed section of Raymond James Stadium. Maybe advertisers think this is their way of helping to stimulate the economy. At least GM isn’t making its situation worse.
Now I wonder how much more (or less) these advertisers are paying their agencies to create and produce ads for the Cards-Steelers game. Have they chopped creative budgets to adjust for the higher placement prices? If so, will this affect the quality of the ads this year? Enquiring minds want to know.
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AgencyThink
Your Vote Counts
posted by Greg Batiansila @ November 26th, 2008
I hereby and forthwith am accepting nominations for creepiest and/or least effective ads of 2008. Admittedly, this might end up in two categories: creepy and ineffective. But we’ll start as a combined category.
My first nominee: this. I need to meet the AE/Creative Director/Client who thought this would rock the world. Bring them to me.
Any other nominees?
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Trends
How’d They Do That? No, Wait - Why’d They Do That?
posted by Greg Batiansila @ July 10th, 2008
One thing that strikes me over and over as I listen to or watch ads is the question “How’d They Do That?” How did they pull it off? I know clients enough to know that clients tend to be play-it-safe professionals trying to ensure they’ll have a job tomorrow by carefully maintaining and dusting off their brand daily.
So…how did an agency get the permission to make a commercial for a product that revolves around a suicide attempt? A commercial with only two spoken words, and one is an expletive?
I could see how perhaps a marketing manager trying to establish themselves as a whiz kid could have greenlighted this, but I’m more intrigued on how corporate approved the tact.
Then again…maybe the above is best answered when the “Why?” is answered. The use of the expletive means it was never going to make broadcast television. The subject matter – suicide – is nowhere near “safe.”
The answer to “why?” is the old dictum that if no one’s talking about you, you don’t exist. And to get some talk, some buzz, you create an objectionable video with profanity and get people to comment on it. Sure, it will never be on NBC, but will it be shared or watched online out of pure curiosity? Will you watch it? More views, which make other people comment on it. I have never looked at a Heineken ad on YouTube. So if you accept the rules of the game – and many brand stewards will not – you can see how this is a successful campaign.
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