Posts Tagged ‘gamers’

Social Media • Trends

The Jesus Shot

posted by Greg Batiansila @ August 27th, 2008

If you want to see the future - at least a huge part of the future - of advertising, check this - and then this - out.

EA Sports created a golf video game. A user found a glitch and made a Youtube video showing the glitch.

Instead of ignoring him or adding a fix or apologizing, EA Sports created a YouTube video response to the user. If you think about it, that’s an already-incredible exhibition of social media. The gaming conglomerate is adept enough to note that someone has commented on their game, and created a video response to have an actual conversation with a customer.

Oh, and EA didn’t even try to broadcast this video. It went straight to Levinator and their own EA Youtube channel. Oh, and EA decided to have Tiger Woods in their video response. Yeah, the golfer who makes 130.00 a minute.

What’s the R.O.I. on what EA Sports did? Is it measurable? Didn’t they just change how gamers think of them? Change the rules on how to reach out to your customers? Pique every gamer’s interest in playing the game, maybe finding a glitch of their own?

Related tags: gamers • Tiger Woods • youtube