Posts Tagged ‘green’

If It’s Green, Is It Still A Tchotchke?

posted by Mad Mags @ August 1st, 2008

It seems like we’re all trying to think green these days. At least many of us at Avicom are since the morning one of our earthy account execs circulated a link to a slide show of animals choking on plastic bags.

(Thanks, Lisa. The image of the turtle still haunts us.)

The plastic bag images reminded me of a recent pitch we made to a client to offer reusable shopping bags as a promotional giveaway. While the client wasn’t quite ready for the idea months ago, the reusable bag concept seemed incredibly appropriate now. It spurred me to contact our promotional director Tom Scheel, to learn of trends in the “giveaway” industry. more »

Related tags: green • promotional materials