Posts Tagged ‘marketing’
Recent News and Updates • Special Events
Super Bowl Splurge
posted by McKenna @ January 20th, 2009
When I saw this headline after I Googled “Super Bowl Spending,” I thought it was current. Whoops. Looks like 2009 isn’t the first year that the economy has affected the Super Bowl.
Wait, what’s that? The economy might not drag down consumer spending (at least for electronics, which represents a big chunk of spending around the big game) or Super Bowl advertising?
Ad prices are higher than ever — $3 million for a 30-second TV spot. Ticket prices range from $1,800 to over $5K for one ticket.
Huh?!
Maybe all those people who foreclosed on their homes have extra cash to spend on a big-screen TVs or tickets in the nosebleed section of Raymond James Stadium. Maybe advertisers think this is their way of helping to stimulate the economy. At least GM isn’t making its situation worse.
Now I wonder how much more (or less) these advertisers are paying their agencies to create and produce ads for the Cards-Steelers game. Have they chopped creative budgets to adjust for the higher placement prices? If so, will this affect the quality of the ads this year? Enquiring minds want to know.
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Trends
A recession-proof business: The holy grail
posted by McKenna @ January 6th, 2009
Over the holidays, the big topic of discussion was the economy. I come from a long line of entrepreneurs (I am the first person in three generations to not work for myself), and my circle of friends is heavy on the self-employed side. I expected a lot of worry and wringing of hands over cookies and cocktails.
I was wrong.
Most of my friends and family say their deep client base will help them weather this recession. And – surprisingly – many said they are focusing now more than ever on marketing their services to qualified customers.
In fact, one acquaintance said his graphic design firm unfailingly improves during recessions. He’s owned his business for nearly 30 years and has weathered several deep recessions, so I’m pretty sure it’s not a fluke.
He said that when layoffs happen in the marketing departments of his corporate clients, they still need that marketing work completed. The work doesn’t simply disappear. It just gets shuffled around until they find a more economical way to finish it – and sometimes that means calling an outside vendor like my friend’s business.
And there’s always marketing work to be done. Some say that tough economic times are the best times to put the pedal to the marketing metal. Committing yourself to marketing your business successfully – with a strong strategy and targeted goals – in this economy can reap great rewards.
As Yoda says: “There’s no try – only do!”
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AgencyThink • Social Media • Trends
Writing print’s obituary?
posted by McKenna @ December 24th, 2008
At a recent company meeting, a coworker stressed that all of us, every employee of Avicom, must become skilled in video and social and online media. Not just in using it for personal use, but supporting it in a meaningful way for our clients. He said we must build our individual skill sets to include video, multimedia, Web and social media – and whatever else might be coming down the pike.
And all I could think was: Really? We must? Who says?
Most of my background is in newspaper reporting and copywriting for printed marketing materials. These skills have served me pretty well in my career. So I felt a little chagrined that I was being told to abandon my hard-earned experience to chase emerging technologies and ways of communicating. I kind of resented the assumption that print has less value – or none at all – just because new technologies are changing how we communicate.
But in the end, it’s not my coworker’s opinion that counts. I want to hear from clients: How do you plan to use print and online media or video in 2009? Are you changing your media mix in the face of new technologies? In your marketing efforts, is print dead?
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Online Marketing • Social Media
Tweet Your Way to the Top
posted by Jon Tingley @ June 25th, 2008
You may have heard about a crazy new thing called Twitter lately. The truth is, it’s not that new, and it’s not that crazy. Twitter was launched almost two years ago in July and has since gained almost 2 million users worldwide. The number of Twitter users is constantly growing, as is the sites popularity; around 2 million tweets are sent each day.
What is Twitter? Well, as confusing as it sounds, the idea behind the service is very simple. The service is based on the question “What are you doing now?” and from that, you can communicate your own or your business’s status to the world. Twitter was created as a cross-platform tool to communicate your status to friends. All you have to do is create an account, find some people to follow, find some people to follow you, and start tweeting. The beauty of it all is that your followers can choose how they would like to receive your updates, either by text message, instant message, or on the web. You can also update your status from your mobile phone, instant messenger, on the website, or through the multitude of applications and plug-ins that have been created just to tweet. more »
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