Posts Tagged ‘social networking’
Recent News and Updates
Yammer vs. Twitter
posted by McKenna @ December 12th, 2008
A colleague and I recently argued over the best way to micro-blog. I had recently signed up for Yammer for work, but my friend claimed that Twitter was perfectly fine for both personal and professional use.
Then two coworkers looked at us like we were, well, pointlessly twittering and yammering. And I realized that our argument was relevant only if our coworkers – and our vendors, clients and bosses – knew what we were talking about.
In case you have been too busy updating your Facebook status working, Twitter is a free social networking and micro-blogging service that allows you to send and read other users’ updates (a.k.a., tweets), which are text-based posts limited to 140 characters. It encompasses a huge audience: Twitter had a fivefold increase in visitors during September 2008, increasing its users to 5 million.
On the other hand, there’s Yammer – Twitter for the workplace. The company launched in September 2008, and more than 70,000 people have already signed up for accounts. Proponents like Yammer because it generally contains less frivolous information than Twitter, and can help coworkers keep up with important, ever-changing conversations.
So, what do you think: Is Yammer better for the office? Or is Twitter OK? If you have these accounts, how often do you update them? Or is all of this a moot point because both systems are useless?
Let us know what you think.
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Social Media
Microsoft is catching up with the future
posted by Jason Fleck @ December 3rd, 2008
The world is an ever changing, ever evolving place – even at Microsoft. Earlier today, Ina Fried, a writer for CNET, posted this article on how Microsoft is emerging into the social media market. In her article, Ina states:
Microsoft has started to roll out a series of changes, outlined in November, that give Windows Live a more social networking-like feel. Windows Live staples such as Spaces, Events, and the home page get a new look, while Microsoft is also putting special emphasis on group, profile, and photo pages.
These changes to Windows Live make it more manageable to grow a community around an already existing website and also allow its users to more easily make contacts and connect with others.
…and oh, did I mention you can also import your Facebook contacts?
Everyone recognizes that this is the future and Microsoft is taking its strides to change their design to mirror the “norm.” So what are you waiting for? Take heed and allow us to use our expertise to construct a community around your brand that will keep you at the forefront of this ever changing technology.
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