Posts Tagged ‘video’
Online Marketing
Interactive video? Yes. Interactive video.
posted by Jason Fleck @ January 22nd, 2009
Video, in terms of advertising space, really hasn’t changed - ever. We’re all used to those annoying 1o second clips we’re forced to watch or the ads that pop up on the lower section of the video on YouTube. What if there was a new way to reach out and engage your audience?
Now there is.
Innovid is making some huge advancements in video interaction. Imagine seeing a Coke bottle within a video clip you’re watching. Not out of the ordinary right? Well, what if you could interact with that Coke bottle by mousing over or clicking on it within the video which in turn would cause something to happen? Maybe it takes you to Coke’s website or displays more information within the video. What if advertisers aren’t your thing and you want your blog’s RSS feed to scroll constantly across the background giving you greater exposure?
Innovid makes all this possible and more. I could ramble on, but just go to their site and check out the remarkable things they’re doing.
Do you think it’s going to change the way advertisers display their products within videos? Let me know by leaving a comment below.
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Online Marketing • Trends
Video Is Getting The Love
posted by Greg Batiansila @ December 2nd, 2008
In these troubled times, where should you invest your marketing dollar? What gives you the most opportunities to touch the most people on the most platforms?
Consider this: YouTube’s audience in September jumped to 82 million unique viewers watching 53 billion videos.
That’s in one month. I’ll just let that stat sit there in its own space.
If you want something that sales can take on a jumpdrive, that your webteam can share on the web, that can be message-driven, shared virally, touch different demographics differently, figure video.
Every single video product we create for clients has always started out being for a single purpose, and then because of its quality, message and ability to reach audiences, has been used in a number of ways. Most recently, we created something for a client that was to be used at their anniversary get-together. When the video got a standing ovation at the anniversary, the client put the video on YouTube.
Smart, prudent marketing means being mindful of your audience and what they’re doing today.
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AgencyThink
Your Vote Counts
posted by Greg Batiansila @ November 26th, 2008
I hereby and forthwith am accepting nominations for creepiest and/or least effective ads of 2008. Admittedly, this might end up in two categories: creepy and ineffective. But we’ll start as a combined category.
My first nominee: this. I need to meet the AE/Creative Director/Client who thought this would rock the world. Bring them to me.
Any other nominees?
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Social Media
A Direct Relationship?
posted by Greg Batiansila @ August 11th, 2008
As a social media guy at Avicom, I think it’s fair to say that there is a direct relationship between this and this. Video is the media of record for this era. It moves people. And really good video makes things happen.
The battle isn’t over - not by a long shot. But video -whose is better, which resonates, which said it best - is going to decide both local and national elections in the future.
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Online Marketing
Where Video Can Take You
posted by Greg Batiansila @ July 15th, 2008
One of the partners at YouTube, Corry Williams, shows off a less-than-unique but first-of-its-kind use of online video. Imagine using this as a campaign for a product roll-out, or a new branding campaign.
This particular series uses 64 videos to truly engage the audience. I love this idea, and my mind is whirring on how to shoot and implement it.
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