Posts Tagged ‘youtube’
Online Marketing
Interactive video? Yes. Interactive video.
posted by Jason Fleck @ January 22nd, 2009
Video, in terms of advertising space, really hasn’t changed - ever. We’re all used to those annoying 1o second clips we’re forced to watch or the ads that pop up on the lower section of the video on YouTube. What if there was a new way to reach out and engage your audience?
Now there is.
Innovid is making some huge advancements in video interaction. Imagine seeing a Coke bottle within a video clip you’re watching. Not out of the ordinary right? Well, what if you could interact with that Coke bottle by mousing over or clicking on it within the video which in turn would cause something to happen? Maybe it takes you to Coke’s website or displays more information within the video. What if advertisers aren’t your thing and you want your blog’s RSS feed to scroll constantly across the background giving you greater exposure?
Innovid makes all this possible and more. I could ramble on, but just go to their site and check out the remarkable things they’re doing.
Do you think it’s going to change the way advertisers display their products within videos? Let me know by leaving a comment below.
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Social Media
Even my mom has a Facebook account
posted by Jason Fleck @ January 14th, 2009
Earlier last week, my mother - who I love dearly - signed up for a Facebook account. I found out - not by a phone call, but through that automated email from Facebook (that we all love…) stating she had added me as a friend.
Being intrigued, but against my better judgment, I accepted her friend request and navigated over to her profile page. She had already added all my other siblings along with her old college roommate she hasn’t talked to in the past thirty years!
Honestly, I was surprised to see her on Facebook, but is it really that strange? Social Media is becoming a larger part of our everyday lives. It’s not just those in their 20s or 30s - the baby boomer generation is becoming more technologically savvy too and it’s time we - as a culture - realize that. They’re starting blogs and hosting podcasts. They’re surfing through the archives at YouTube and submitting their own videos. They’re now interacting together through ways other than a phone call.
These people, just like my mom, are your customers, employees and competitors. They’ve embraced the fact that social media exists and it’s now a part of their daily lives. When are you going to put your commercials in front of these people on YouTube or alert them of a new product or event on Facebook? The answer is now. These tools greatly increase your brands exposure and we can show you how it’s done.
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Social Media • Trends
The Jesus Shot
posted by Greg Batiansila @ August 27th, 2008
If you want to see the future - at least a huge part of the future - of advertising, check this - and then this - out.
EA Sports created a golf video game. A user found a glitch and made a Youtube video showing the glitch.
Instead of ignoring him or adding a fix or apologizing, EA Sports created a YouTube video response to the user. If you think about it, that’s an already-incredible exhibition of social media. The gaming conglomerate is adept enough to note that someone has commented on their game, and created a video response to have an actual conversation with a customer.
Oh, and EA didn’t even try to broadcast this video. It went straight to Levinator and their own EA Youtube channel. Oh, and EA decided to have Tiger Woods in their video response. Yeah, the golfer who makes 130.00 a minute.
What’s the R.O.I. on what EA Sports did? Is it measurable? Didn’t they just change how gamers think of them? Change the rules on how to reach out to your customers? Pique every gamer’s interest in playing the game, maybe finding a glitch of their own?
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Social Media
A Direct Relationship?
posted by Greg Batiansila @ August 11th, 2008
As a social media guy at Avicom, I think it’s fair to say that there is a direct relationship between this and this. Video is the media of record for this era. It moves people. And really good video makes things happen.
The battle isn’t over - not by a long shot. But video -whose is better, which resonates, which said it best - is going to decide both local and national elections in the future.
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